Brand Valuation

“BrandValue” is an advanced system of indicator interference measurement that results in a specific brand (trademark) value based on financial and market parameters.

The calculated trademark value is based on the trademark earnings value. The trademark earnings value is defined as the present value of future trademark earnings.

• Trade/service mark value consists of:
• Trademark protection value (official trademark registration fees plus attorney fees)
• Trademark earnings value
• Tax amortization benefit

Purposes of the calculation may be different, ranging from defining real cost of trade/service mark acquisitions, defining business and trademark development strategies, marketing budget reorganization and investing in trademark upgrowth, to mortgage tool value assessment.

• Basic parameters used in the calculation are as follows:
• General data on the subject trademark (registration and fees)
• Yearly income (last four years)
• Expected income (future 6 years)
• Operating profit margin
• Trademark age
• Market share…

For all additional information, please contact us by inquiry contact form on this webpage or directly by e-mail product@producta.hr.